{"id":2991,"date":"2024-01-02T15:57:06","date_gmt":"2024-01-02T20:57:06","guid":{"rendered":"https:\/\/huckleberrys.com\/?p=2991"},"modified":"2024-01-02T15:57:11","modified_gmt":"2024-01-02T20:57:11","slug":"franchise-times-2024-fast-serious-winners-huckleberrys-makes-the-list","status":"publish","type":"post","link":"https:\/\/huckleberrys.com\/franchise-times-2024-fast-serious-winners-huckleberrys-makes-the-list\/","title":{"rendered":"Franchise Times 2024 Fast &amp; Serious Winners: Huckleberry&#8217;s Makes the List"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><strong>View the article:<\/strong> <a href=\"https:\/\/www.franchisetimes.com\/franchise_times_cover_stories\/fast-and-serious\/2024-fast-serious-winners-11-20\/article_7278529c-a04f-11ee-8e65-db4c6f2ec752.html\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.franchisetimes.com\/franchise_times_cover_stories\/fast-and-serious\/2024-fast-serious-winners-11-20\/article_7278529c-a04f-11ee-8e65-db4c6f2ec752.html<\/a><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">#17 Huckleberry\u2019s<\/h3>\n\n\n\n<h5 class=\"wp-block-heading has-text-align-center\">Category: Breakfast Restaurants<\/h5>\n\n\n\n<p class=\"has-text-align-center\">While Greg Graber is happy to talk about new location growth at Huckleberry\u2019s, one of three concepts under his Heritage Restaurant Brands, the CEO stressed food quality and the customer experience are what really matter most. \u201cDon\u2019t get me wrong, we love to grow, and we are very pleased with our growth success. But I would say that growth is the result of doing things right, not the definition of it,\u201d Graber said. \u201cHonestly, the results are the goal and I think that a result of the results are growth, if that makes sense.\u201d Making its first Fast &amp; Serious appearance, Huckleberry\u2019s grew systemwide sales 245.6 percent for the three-year period from 2020 to 2022, reaching $50 million. It finished 2022 with 34 locations, more than doubling its footprint from 2020. Key to the growth is storytelling. \u201cInstead of investing in a lot of advertising, we focused on doing a better job of telling our story through a variety of social media platforms. And it\u2019s not just the story of Huckleberry\u2019s, but also telling the stories of our franchisees and their successes. I think those stories are really resonating with our customers,\u201d Graber said. \u201cSo, we try not to drive to see how many restaurants we can build or see how fast we can grow. We\u2019re just really trying to execute at a high level inside of our restaurants. And, honestly, a well-run restaurant is our absolute best form of advertising when it comes to attracting new franchisees.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>View the article: https:\/\/www.franchisetimes.com\/franchise_times_cover_stories\/fast-and-serious\/2024-fast-serious-winners-11-20\/article_7278529c-a04f-11ee-8e65-db4c6f2ec752.html #17 Huckleberry\u2019s Category: Breakfast Restaurants While Greg Graber is happy to talk about new location growth at Huckleberry\u2019s, one of three concepts under his Heritage Restaurant&#8230;<\/p>\n","protected":false},"author":5,"featured_media":2993,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"acf":[],"_links":{"self":[{"href":"https:\/\/huckleberrys.com\/wp-json\/wp\/v2\/posts\/2991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/huckleberrys.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/huckleberrys.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/huckleberrys.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/huckleberrys.com\/wp-json\/wp\/v2\/comments?post=2991"}],"version-history":[{"count":0,"href":"https:\/\/huckleberrys.com\/wp-json\/wp\/v2\/posts\/2991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/huckleberrys.com\/wp-json\/wp\/v2\/media\/2993"}],"wp:attachment":[{"href":"https:\/\/huckleberrys.com\/wp-json\/wp\/v2\/media?parent=2991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/huckleberrys.com\/wp-json\/wp\/v2\/categories?post=2991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/huckleberrys.com\/wp-json\/wp\/v2\/tags?post=2991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}